The Champs-Elysées welcomes Pineau des Charentes

Once upon a time, a stroke of luck gave rise to something quite extraordinary. The story of how Pineau was created could easily start with those very words.

Once upon a time, a stroke of luck gave rise to something quite extraordinary. The story of how Pineau wine was created could easily start with those very words. Although unsubstantiated, this is a legend worth telling, and one which is still being written to this day at Hôtel Barrière Le Fouquet’s Paris.

Pineau's uniqueness lies in its unexpected beginnings. In the 16th century, a distracted wine-grower from Charente accidentally tipped grape must into a barrel of Cognac eau de vie. Grumpy and irritated by his own stupidity, he left the cask in a corner of his cellar. A few years later, after an abundant harvest, he finally opened the cask in order to empty it. Imagine his surprise when he discovered the fantastic transformation of this unexpected fruity blend.


Character and freshness

The sweet notes of the grape combined with the abrupt heat of the alcohol of the Cognac gave this new drink a surprisingly smooth taste, powerful yet gentle. It can be found as an aperitif, paired with desserts, or even as a surprising addition to some very renowned and exclusive cheeses.

Originally white, Pineau is now available in rosé and even red varieties, showcasing yellow or orange reflections or shades ranging from amber to ruby.


A source of inspiration

A French vin de terroir granted the status of Appellation d’origine contrôlée since 1945, it is now widely known outside the country. Stéphane Ginouvès, Barman and Meilleur Ouvrier de France, uses it to concoct a remarkable speciality. An original cocktail awaits connoisseurs in the famous Hôtel Le Fouquet’s Bar in Paris: the colour and taste of Parisian whimsy, paired with a dash of Pineau des Charentes. 

Alcohol abuse is dangerous for your health. Drink in moderation.

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