110 years of casual chic

110 years of casual chic

110 years. Like an extra-large century, wrapped into eleven decades, encompassing changing trends, the highest of highs and the lowest of lows. 110 years for Barrière is a tale of continuity, communication, and projects. A leader in France’s luxury hospitality and entertainment industry, the Group - 19 Hotels (including one palace), 32 Casinos and a Gaming Club in Paris – never ceases to adapt and evolve, without ever losing sight of what is truly important. It’s not only about standing the test of time; a business designed and built upon well-being that lasts for more than a hundred years shows true strength of spirit. Even – and particularly – in the 21st century.

This "Barrière spirit" can be experienced through the 5 senses.

• Seeing: the colours of the sea (Deauville, Dinard, La Baule, Le Touquet, Cannes, Saint Barth), the crystalline snow (Courchevel), the rainbow of sparkling city lights (Paris, New York, Abu Dhabi) imprinted with the Barrière name.

• Smell: the refreshing scent of the Atlantic, the Mediterranean and the Caribbean . The atmospheres and rooms, exuding a hint of casual chic.

• Hearing: the rhythm of wellness, from Deauville to Saint Barths, the muffled sound of chips sliding onto the gaming tables, the mechanical whir of slot machines. As well as the enticing music promising wonderful stories at the Cinema and Film Music Festival in La Baule, and the applause in the casino auditoriums.

• Touch: the soft white napkins in Fouquet’s restaurants around the world, the creased linen of nights in Saint Barths, the elegance of the Toile de Jouy adorning the walls of Le Normandy in Deauville, the gentle relaxation and fitness treatments in the luxurious comfort of the stylish Spa Diane Barrière...

• Taste: the flavours of traditional cuisine, entrusted to the capable hands of world-renowned Michelin-star chef Pierre Gagnaire, and given a daring, modern twist for Fouquet’s iconic restaurants. Or a simple cup of hot chocolate on an autumn afternoon in Le Touquet’s, at the bar of Le Westminster.

110 years of successful business sense, sticking to what it does best. In no way is it a «one-stop shop» in luxury packaging. More than ever, Barrière’s anniversary puts the pieces of the «French-style» puzzle together, creating a picture of well-being to live well.