Sustainable customer experience

With its CSR approach, Planète Barrière, Barrière is committed to meeting its customers' expectations. It has long led a number of concrete actions in the areas of disability, sustainable tourism and responsible gaming as part of its long-term involvement.

Listening to customers and adapting to their needs

So as to ensure excellent customer relations, Barrière invests in managing the quality of its services, and continually measures customer satisfaction. To do so, it regularly reaches out to its customers through questionnaires, and organises mystery visits of its establishments.

In addition to adapting its establishments to guests with reduced mobility, Barrière offers a tourist programme specially designed for  those with disabilities so that they can make the most of their stay. All of the properties comply with regulations to ensure an experience adapted to suit everyone. The Resort Barrière Lille and Resort Barrière Ribeauvillé have been awarded the Tourism and Disability Label in recognition of their capacity to welcome guests with disabilities, the quality of the facilities, and their employee training. 

The Covid-19 pandemic brought about an increase in health and safety requirements, with the implementation of stricter measures.

Sharing our commitments with our customers 

Raising awareness and gathering support are two  key areas  chosen to involve customers in Barrière's responsibility approach. It achieves this through various events, such as the European Sustainable Development Week, during which Barrière establishments organise activities for their customers. Customers are also encouraged to  take part in events like  the "Creative Recycling" competition at Casino Barrière Bénodet, and the charity padel tennis tournament at Casino Barrière Cap d’Agde.

Eco-friendly and electric transport options are at the heart of the green transition, with Barrière installing electric recharging stations at its establishments, as well as low-impact transport methods for guests and employees (bikes, scooters…). 

Helping players to embrace responsible gaming 

While Barrière wishes to encourage its customers to get involved  in collective commitments, it also prides itself on listening to their concerns and providing them with assistance when they personally need it. With its experience and unique expertise in the gaming sector, Barrière is one step ahead as far as this topic is concerned. By designing an all-encompassing, innovative and unique approach, it was the first in France to address the issue of excessive gambling.

Since 2004, it has gradually built a very comprehensive responsible gaming plan centred on esponsible Gaming representatives in each establishment and a number of dedicated tools. For example, the unique concept in France of Voluntary Limitation of Access (LVA), a contract signed between the player and Barrière, governs the customer's monthly visits to casinos. The preferezunjeuresponsable.com website, created in 2009, also helps to prevent excessive gambling. As they have received training in identifying those at risk, employees can put these individuals in contact with specialised partners so as to ensure optimal guidance. These measures help to ensure that gaming stays fun.